Great branded content doesn't interrupt culture. It contributes to it. For ten years I've led creative strategy for some of the most recognizable brands in the country — concepting campaigns, writing copy, directing talent, and building the kind of audience relationships that show up in brand lift studies.

Selected Results:

• 150M+ campaign impressions

• 10+ years building editorial and branded content strategies

• Campaigns for global brands across beauty, food, wellness, and lifestyle

• Multi-channel creative leadership across editorial, social, creator, and experiential

• Built campaigns outperforming engagement benchmarks and brand lift goals